Frederick’s of Hollywood

Frederick’s of Hollywood is an iconic brand. With a history dating back to 1947—Frederick’s of Hollywood is who we have to thank for the push up bra. Somewhere along the way, the brand lost a bit of it’s edge and was looking to make a splash in the new world of magalogs.
They brought me aboard as an consultant art director  to help them brand what this magalog would look like & to set the new tone for Fredericks.

Inspired by magazines that would be read by their demographic, such as Lucky, Nylon & Elle, I helped develop a very editorial feel to the catalog along with a fun and modern way to show their new manifesto using only typography.