I’m a total nerd for branding.
I love seeing how one idea can be carried out in so many different mediums.
I came across the branding for a new restaurant that features fast-fresh & organic street food. Those words sound strange together, don’t they? Well, that’s where they came up with the concept & name for Unforked. The goal of unforked is to change what people think about food, showing it can be healthy & high quality without compromising price.
Food politics aside, the design & copywriting for this restaurant is playful, clever but most of all—simple!
It was done by Design Ranch, who I couldn’t help but fall in love with just from the loading page. Visit for yourself.











Back when I lived in Philadelphia, a close friend of mine paid a visit to Canada. For months following her trip, every book, movie, cup of coffee & song reminded her of this visit. We would hear detailed stories of all the adventures she had experienced & what divine food, art & people reside there. She had visited Canada for 1 weekend.

