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Frederick’s of Hollywood

Frederick’s of Hollywood is an iconic brand. With a history dating back to 1947—Frederick’s of Hollywood is who we have to thank for the push up bra. Somewhere along the way, the brand lost a bit of it’s edge and was looking to make a splash in the new world of magalogs.

They brought me aboard as an consultant art director and I ended up working with them for close to four years.

DELIVERABLES

- Catalog / Magazine Design
- Photo Art Direction
- Package Design
- Product Photography
- Website Design
- Email Campaigns
- Store Front Signage
- Digital Lookbooks