Frederick’s of Hollywood is an iconic brand. With a history dating back to 1947—Frederick’s of Hollywood is who we have to thank for the push up bra. Somewhere along the way, the brand lost a bit of it’s edge and was looking to make a splash in the new world of magalogs.
They brought me aboard as an consultant art director and I ended up working with them for close to four years.
- Catalog / Magazine Design - Photo Art Direction - Package Design - Product Photography - Website Design - Email Campaigns - Store Front Signage - Digital Lookbooks