ISH has the mission to empower you to feel like your most authentic self. Along with package design, I worked to art direct photoshoots, design emails & establish branding guidelines.
The photography tone is clean and modern, showing off the colors of the products themselves. By using very light retouching in our photography
we like to show the empowering, not perfecting benefit of using color cosmetics.
Art Direction: Jenelle Campbell
Assistant Art Direction: Amanda Marmer
Photographer: Rachel Lewis