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Jinx

Jinx is here to re-imagine kibble—with high-quality meat superfoods. This is top shelf kibble.

The photography tone is clean with a harsh shadow to further enforce a graphic identity. I was responsible for carrying out the already existing brand work and building out photo guidelines along with advertising + social assets.

Credits:
Art Direction: Jenelle Campbell
Copywriter: Katie Szymanski
Photographers: Rachel Lewis, Ari Becker, Livia Mussi