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Seedlip is the original non-alcoholic spirit based out of London.  I was brought on to help connect the UK and the US design teams by deep diving into details of the brand’s purpose, personality, customer and product DNA.

After curating new work streams for approvals and content, I worked to launch their first international media campaign to announce the collaboration with 1% for the planet. A first for Diageo.

Bringing together and leading a team, we developed social media content, email templates and store signage showing this campaign.

In addition to this campaign I also led editorial photography production for 2 seasons. For these shoots, my role included conceptualization, art direction, on-set direction, image selection and retouching. This imagery is leveraged across all brand channels internationally.


Art Direction: Jenelle Campbell
Graphic Design: Omar Ibrahim
Photographer: Rachel Lewis
Food Stylist: Jessica Boone