Frederick’s of Hollywood is an iconic brand. With a history dating back to 1947—Frederick’s of Hollywood is who we have to thank for the push up bra. Somewhere along the way, the brand lost a bit of it’s edge and was looking to make a splash in the new world of magalogs.
They brought me aboard as an consultant art director and I ended up working with them for close to four years.
DELIVERABLES
Package Design, Magazine Design, Art Direction on Photoshoots, Print Design for Tags, Labels & Store Display.
Digital Email and Website Design
