Jinx is here to re-imagine kibble—with high-quality meat superfoods.
This is top shelf kibble.
![](https://andshedesigns.net/wp-content/uploads/2020/07/Jinx_social.jpg)
![](https://andshedesigns.net/wp-content/uploads/2020/07/Jinx_Photo.jpg)
Using an identity system by &vest, I expanded their graphic identity in advertising & social assets. I also spearheaded the photography direction, art directing & producing all photoshoots with a bold graphic tone to follow the look of the brand.
![](https://andshedesigns.net/wp-content/uploads/2020/07/Jinx_m4.jpg)
![](https://andshedesigns.net/wp-content/uploads/2020/07/Jinx_1.jpg)
Deliverables include: Art Direction on photography & design. Digital & Package Design
Credits:
Art Direction: Jenelle Campbell
Copywriter: Katie Szymanski
Photographers: Rachel Lewis, Ari Becker, Livia Mussi