Jinx is here to re-imagine kibble—with high-quality meat superfoods.
This is top shelf kibble.
Using an identity system by &vest, I expanded their graphic identity in advertising & social assets. I also spearheaded the photography direction, art directing & producing all photoshoots with a bold graphic tone to follow the look of the brand.
Deliverables include: Art Direction on photography & design. Digital & Package Design
Art Direction: Jenelle Campbell
Copywriter: Katie Szymanski
Photographers: Rachel Lewis, Ari Becker, Livia Mussi