Jinx

Jinx is here to re-imagine kibble—with high-quality meat superfoods.
This is top shelf kibble.

Using an identity system by &vest, I expanded their graphic identity in advertising & social assets. I also spearheaded the photography direction, art directing & producing all photoshoots with a bold graphic tone to follow the look of the brand.


Deliverables include: Art Direction on photography & design. Digital & Package Design


Credits:
Art Direction: Jenelle Campbell
Copywriter: Katie Szymanski
Photographers: Rachel Lewis, Ari Becker, Livia Mussi