Art Direction & Design

Seedlip is the original non-alcoholic spirit based out of London. I was brought on to help connect the UK and the US design teams by deep diving into details of the brand’s purpose, personality, customer and product DNA to produce quality imagery and design standards for the US.

Deliverables included: Concepting & Art Direction of all photoshoots.
Digital & Print Collateral using all assets.

After curating new work streams for approvals and content, I worked to create seasonal assets for email, advertising and social.

For these shoots, my role included conceptualization, art direction, on-set direction, image selection and retouching. This imagery is leveraged across all brand channels internationally.

Art Direction: Jenelle Campbell
Graphic Design: Omar Ibrahim
Photographer: Rachel Lewis
Food Stylist: Jessica Boone