Seedlip 1% Campaign

Concept · Art Direction

Seedlip wanted to make a splash to announce their new membership to 1% for the planet.

By concentrating on the true background of Seedlip—Nature—I directed a plan to show why donating 1% is so important to us. In making this campaign, I thought about how the graphics could be used in further expressions of the brand as well—therefore making it an ever-lasting concept.

Deliverables Included: All Art Direction, Design & Production in digital and print formats

Creative Direction: Jenelle Campbell
Photographer: Rachel Lewis
Food Stylist: Sarah Anne Bargatze