Lowell Farms is famous for their pre-roll packaging— but as the industry changes, they needed to adapt from glass jars for flower to bags. Working with the existing brand elements to create these new sub-brands, we created a new type of packaging.
We aimed to create packaging that feels as organic & craft,
as it does luxurious. Utilizing a mixture of foils & window shapes we
were able to heighten the perceived value of a kraft bag.
Design of all packaging from concept to production.
Art Direction for photography of packaging.
Art Direction / Design: Jenelle Campbell
Photography: Rachel Lewis, Elena Kulikova, Golden Hour Photo