Selected Work

As the Art Director, I led the creative direction for photoshoots across all four seasons, managing both product-only and model-based shoots. I collaborated closely with photographers, stylists, and talent to ensure each campaign visually captured the essence of the brand and the seasonal theme.

In addition to overseeing the photoshoots, I was responsible for designing all digital assets, social media content, and packaging designs, ensuring consistency across every touchpoint. My role required a keen eye for detail, strong conceptual thinking, and the ability to adapt designs to various mediums, from print to digital, while maintaining a cohesive visual identity throughout the year."