For Lowell 35’s, we created a campaign that positioned the product as a modern, sleek twist on the traditional Lowell brand, highlighting its long, slim pre-roll design and premium craftsmanship. Combining the heritage of Lowell with a distinct sub-brand identity, we showcased Lowell 35’s as a sophisticated, contemporary offering tailored to a new generation of cannabis consumers.
Led and executed creative strategies across photography, graphic design, email campaigns, social media, and in-store merchandising,
Creative Direction | Package Design
Lowell 35
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Creative Direction: Jenelle Campbell
VP of Brand: Spencer Peterson
Designer: Sean Dutton
Photographer: Rachel Lewis