I led a comprehensive brand assessment and rebranding effort, overseeing the redesign of the website, packaging, photography, and overall art direction. This included designing and producing over 25 SKUs, ensuring the new packaging reflected the refreshed brand identity while enhancing product appeal.

I shot and directed most of the brand’s photography, maintaining visual consistency across all touchpoints. From conducting brand audits and developing creative strategies to managing end-to-end production, I ensured that every aspect of the rebrand aligned with the company’s values, resulting in a cohesive, modernized identity that resonated with the target audience and strengthened market positioning.